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Google Takes Action in Response to ChatGPT's Rising Popularity

Google Takes Action in Response to ChatGPT's Rising Popularity

Written on . Posted in Negative AI.

This article was initialized by a human, created by AI, updated by a human, copy edited by AI, final copy edited by a human, and posted by a human. For human benefit. Enjoy!

According to a report by The New York Times on Wednesday, Google's management has issued a "code red" in response to the launch of ChatGPT, an AI-powered conversational chatbot created by OpenAI. The rapid rise in popularity of ChatGPT has sparked concerns about its potential to impact Google's search engine business, prompting Google CEO Sundar Pichai to direct multiple groups within the company to address the threat.

Teams in Google's research, trust, and safety division, among others, have been instructed to switch focus and assist in the development of AI prototypes and products, including those that generate art and graphics similar to OpenAI's DALL-E. This move aims to bolster Google's AI-product portfolio as it faces questions about ChatGPT's potential to replace the search engine and affect Google's ad-revenue business model.

Sridhar Ramaswamy, who previously oversaw Google's ad team, expressed concern that ChatGPT's ability to provide singular answers to queries in a conversational manner could prevent users from clicking on Google links with ads, which generated 81% of Alphabet's overall revenue in 2021.

Despite ChatGPT amassing over 1 million users within five days of its public launch in November, the chatbot is not without its limitations. It has been criticized for its high margin of error and vulnerability to generating racist and sexist responses, as well as its inability to fact-check or distinguish between verified facts and misinformation.

Google's own AI chatbot LaMDA, short for Language Model for Dialogue Applications, has not been released to the public yet due to similar concerns over its high error rate and vulnerability to toxicity. Instead, Google may focus on improving its search engine over time rather than replacing it with chatbots like ChatGPT.

While Google's management has taken action to address the threat posed by ChatGPT, experts suggest that chatbots are not yet reliable enough for daily use and that Google's focus on improving its search engine may be the more prudent approach for now.

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