Salesforce to Hire 1,000+ Employees for New AI Product, Agentforce

Salesforce to Hire 1,000+ Employees for New AI Product, Agentforce

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Salesforce has announced plans to hire over 1,000 new employees to support the launch of its latest generative AI tool, Agentforce, in response to strong market demand and positive customer feedback. Agentforce, which aims to automate tasks like customer support and sales development without human oversight, debuted last month with an introductory price of around $2 per conversation. Salesforce CEO Marc Benioff noted the “amazing momentum” surrounding the new AI product, which has quickly attracted interest from Salesforce’s customer base.

This hiring move marks a notable shift for Salesforce, which has been focusing on streamlining operations and reducing sales costs in recent years. Following significant job cuts and an emphasis on encouraging customers to opt for self-service and third-party purchasing options, Salesforce ended January 2023 with 72,682 employees. However, Agentforce’s promising early reception has spurred Salesforce to boost its workforce to capitalize on AI-driven growth opportunities.

Salesforce's main competitors in the enterprise AI space, such as Microsoft and ServiceNow, are also developing autonomous agents, and Benioff has publicly criticized Microsoft's AI solutions, particularly its Copilot AI, labeling it “disappointing.” This intensifying rivalry reflects the broader industry trend of integrating AI-driven automation tools to increase operational efficiency across businesses.

News of Salesforce’s expanded hiring plan drove its stock price to new heights, with shares closing 2.5% higher on Friday, reaching a record $322.81 and continuing an upward trend that had already seen an 18% increase year-to-date.

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