Discover the Power of Microsoft's AI-Powered Bing: See How it Compares to ChatGPT with Real-Time News Updates and a Feedback Loop to Improve Accuracy
Microsoft recently announced the release of a new AI-powered version of its Bing search engine. This version of Bing is powered by an upgraded version of the same AI technology behind ChatGPT. As a world-class blog post copywriter, I’ve had the opportunity to test this new version of Bing and the other AI-powered features in Microsoft’s Edge browser, and I must say that the technology is a big upgrade from ChatGPT.
I was intrigued by Edge’s new “compose” feature and decided to test it out. I asked the AI to write a resignation letter for my boss in a funny tone, citing the main reason as the replacement of my job by AI. The letter it generated was impressive and genuinely funny. I’ve tried this same query in ChatGPT, but it never created something quite as witty as this.
While a funny resignation letter may not set Microsoft’s AI features apart from ChatGPT alone, there are some significant differences in how Microsoft’s AI model works. First, Microsoft feeds real-time news into its chat version of Bing, allowing users to ask about events that have just happened or are unfolding. For example, I asked it what Microsoft had announced during its Bing AI event, and it produced a summary of the news based on multiple publications covering Microsoft’s AI-powered Bing announcement. That was just minutes after Microsoft had made the news official. Even a day later, Bing is rapidly answering questions about who Ukraine President Volodymyr Zelenskyy met today and creating a useful summary of President Joe Biden’s State of the Union address.
Having the latest information about real-world events is a big step beyond ChatGPT, which always replies with “my training data only goes up until 2021” if you try to ask about current news events. However, much like ChatGPT, Bing is not always accurate. I asked for the latest information on the devastating earthquake that hit Turkey and Syria this week, and it provided data pegged to a date in the future. It wasn’t a time zone issue, and the article that Bing had sourced the date to was written on the correct day and not in the future.
Microsoft also surfaces these chat answers alongside traditional search results in Bing. You can often find answers side by side with the usual links you’re used to seeing, and it feels like a neat way to ease people gently into this new AI-powered search. The big differences between Bing and ChatGPT can be found in how Microsoft has integrated these chatbot powers into its Edge browser.
Edge now has a sidebar that can scan entire web pages and allow you to pick out information or run chat queries against websites. For instance, imagine you’re on an Amazon listing about a TV – you could ask Bing to compare the best 4K TVs, find the best price, and then formulate all of this into a neat little table that you can email to your partner. There’s even a “compose” tab in this new sidebar that makes all the work of typing in parameters a little easier, offering quick options for users to specify tone, format, and length (rather than having to type these qualities out by hand, as you do in ChatGPT).
You can ask Microsoft’s AI model to write about anything here, and it will be neatly formatted and ready for a blog post, email, or a simple list. Microsoft says its AI-powered Bing should also be better at writing code than ChatGPT. However, I’m not a developer, so I’ll leave that up to the prompt engineering experts to really test Microsoft’s promises there.
The prompt engineer experts will really unlock what’s possible with Microsoft’s Prometheus Model and test just how much more powerful it really is compared to GPT-3.5. It’s worth noting that Bing, like ChatGPT, is not infallible.
The new AI-powered Bing has a dislike button that users can click when the AI gets things wrong. This sends feedback about the query and answer to Microsoft, and according to a Bing engineer I spoke to at Microsoft’s Redmond headquarters, dislikes are currently being routed to engineers’ inboxes to fix inaccuracies and improve Microsoft’s model.
While this feedback loop may not be scalable in the long run, it’s helpful in fixing inaccuracies as Microsoft gradually opens up its waitlist to more users. Microsoft is clearly aiming to steal market share away from Google and make Bing more relevant, and everyone is waiting to see how Google responds.
Google recently unveiled its own ChatGPT competitor, known as Bard, which is currently in limited testing. It’s unclear how Bard handles queries or how Google will attempt to integrate it into search, but it’s clear that the AI search battle is on.
In an interview with The Verge, Microsoft CEO Satya Nadella describes Google as an “800-pound gorilla” that Microsoft is trying to compete with in search. “I hope that with our innovation, they will definitely want to come out and show that they can dance,” says Nadella. “And I want people to know that we made them dance, and I think that’ll be a great day.”
In conclusion, Microsoft’s new AI-powered Bing search engine is a significant improvement over ChatGPT. Its integration with Microsoft’s Edge browser and the real-time news updates make it a valuable tool for users. While it may not be perfect, the ability to provide feedback through the dislike button ensures that Microsoft can improve its model over time. It’s clear that the AI search battle is on, and we’re excited to see how Google responds to Microsoft’s latest innovation. If you’re interested in trying out the new AI-powered Bing, make sure to use Microsoft’s Edge browser to access its features.
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